Search Engine Optimization India

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It is the tendency of most SEO’s to avoid linking to other relevant websites, as they think by doing so they are doing nothing but voting their potential rival and they fear to loose their potential visitors on their personal websites. So they are only in a mood to acquire valuable links for their websites. Though acquiring quality links will no doubt increase your site’s status, but outbound links also help you rank well in SEO as it satisfy one of Google’s algorithm to rank your site.

What does outbound linking do for you?

While linking to relevant page of other website, a SEO expert is doing 2 things. It is the way of casting a vote to the credibility of that site and in turn doing SEO for own site by increasing the relevancy to the Search Engines.

Because if we would consider from the Google Crawler’s point of view then the scenario stands showing our own site’s benefit.

While Google Crawler” crawls to your own site and notice some quality outbound links there, then it will be much easier for search engines to understand in what relevance your website fits most and rank your website accordingly.
This is all because Google has already authenticated the site you are pointing to, so it has become easier for Google to understand more quickly what your website is all about.

BUT few care factors are there while out bounding ….

• The links should be kept relevant ( linking to irrelevant page of other sites will affect negatively)
  
• Be selective about the sites you are linking to, sites with higher PR is advisable. Linking to spam site cause your site to be considered spamming too & affect negatively to the health of your site.
  
• Using appropriate keywords while hyper linking is must and ads positive result.
  
• Build a separate page for outbound links because sometimes those cause dilution of self page rank.
• Take care that such actions will be done sparingly otherwise it will be considered as link farming or Black hat SEO
  

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Google Search Engine, Google Ranking, Top 10 results of Google, Google page Rank etc are the terms that you can hear all about and every where. Though there are many other search engines like Yahoo, MSN, Altavista etc. but every one today is talking about Google, why?
The answer and the logic behind this is simple- If you are offered same thing in different varieties, then obviously you will opt. for the best. Same is the case with Search Engines.
Google has been accepted over the globe as the best search result provider among all others.
All the web masters and SEO specialists follow Google standards.
Google has developed its best algorithm to display the maximum result for any search. Along with this Google has its own calculation of giving the best credit to the best websites and displays those website within its top 10 search. It has also developed the technique to filter those sites who are adopting unfair means to dis track visitors and penalize those sites by permanently removing (blocking) the site from displaying in its search results.
In simple, Google has all the features included in it which serve a visitor for their desired search with much easy.
That is why, any webmaster and SEO specialists always try to follow the maximum standards of Google to equipped their websites with maximum possible criteria for displaying at the top of all the search results in any Search Engine.

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Page rank is a system developed and patented by Stanford University and Larry Page (co-founder of Google) to rank search engine results. Page rank signifies the measure of importance of any website. It is the value that is assigned by Google based on the importance of the website.

Google Page rank is basically based on back links. There are several ways to increase back links to your website.

1.The best way to get back link is to join any forum related to the website topic or trade. Since the forum allows to put a signature, a link to your website in the signature helps you to obtain a back link.

2. Web directories is another good way of obtaining back link. These web directories allows to submit the site URL with brief description about the site in their related category. This help the sites to list its presence on the web.

3. Advertising on other popular sites or ezine ads can improve your PR (Page Rank) status.

4. participating in articles and blogs and inserting your site’s link will also increase your back links which helps you to influence your PR.

5. Obtaining back links from related website. This is a tough job as most of the request for such links are ignored by webmasters of quality sites.

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Directory Submission is one of the few vital steps adopted by web masters while doing SEO. Directory submission is such a vital issue for achieving ranking in Search Engine that no SEO master can ignore it.

Directory is not new to internet, in fact directory has its existence even before Search Engine came into existence. Earlier people use to search sites using these directories. These directories catalog links category wise for easy access to the web users.
Though Search Engine has gradually taken place of directory since they came into existence but directory doesn’t become extinct, even they succeed to retain their importance in today’s scenario.

Directories are the most reliable to source of acquiring back links. Since Search Engine gives priority to those sites having quantity back links, & back links from quality sites as well, so submitting your website to maximum number of directories will acquire quantity back link to your site and if you are selective about your submission to web directories having better Page ranks, then you will succeed in acquiring quality back links. In both cases these back links will influence your site’s page rank and getting noticed by search engine with priority.

The working strategy of Directory is very simple but of high importance. Once any site link gets submitted in any web directory, that link goes to pending section for manual scrutiny and approval. After scrutiny, if the submitted link is found to be unique, relevant with the category it is submitted to along with some other factors, the site gets approved.

It is due to this manual approval process, which automatically ads credibility to the submitted link. Hence Search Engines to accept them authentic and give credits to such sites according to their algorithm.

These directories are availing in Free and Paid as well. They are sub categorized into One way link submission and reciprocal submission.

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It always remains a big challenge before them who are related to websites this or that way. Though there are several practices adopted for attracting targeted visitors, some good & some bad, but it is always a dynamic challenge still today as there is no hard and first rules for every one. Just you can talk about some legal procedures without selling our soul to achieve our target.

The procedures I am talking about are adopted by all the SEOs, which in general we call white head SEO.

Few basic Steps for attracting steps are as below.

1. Put original and quality content in your website. Ensure that the matter used in your website is not been copied from any other website and the language used is simple and understood able to all age groups. The quality of information provided by your website should be up to mark, so that it can attract any visitor again and again for any piece of information related to your business.

2. Increase your site rank by SEO. Consult the best available web company of your choice. Ask them for Pre SEO report of your website and check whether keywords and other crucial factors like tags of the website is properly utilized while designing the website. Most of the SEO companies provide Free Pre SEO report. These factors help your site to increase Search Engine Ranking. The increase in search engine ranking provides maximum exposure of your website for a particular search.

3. Submit your site to web directories in proper catagory present there. This will help to improve link popularity and traffic generation also.

4. Write articles, blogs etc for your website. So that the site remains fresh and there would some new matter present about your site to read. This attract the loyal visitors to your site again and again. But be sure that the blog or articles should not be written in the intention of increasing contents. They should be informative and have quality matter in them to attract your visitors next time and they even turn out evangelist for your site. Thus your postings will help you to develop a community of visitors for your site.

5. Create an RSS feed in your website so that other people can interact with your content.

6. Post the content links in chat and forums to your friends but avoid spamming.

7. Don’t ignore off line advertising, advertise on news paper, TV channels etc.

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If you are a website owner, then just after reading this blog, go to your own website and check whether your site has site map present or not. If it is not there, don’t get because it is never too late then do it never . Just call your web developer company and ask them for it. Or if you have opted for SEO of your own site, then just look at the SEO Plan offered to you ” whether Site Map Creation and Optimization is present there or not”

But first of all you should know,
Q. “Why I am putting emphasis on “Site Map Creation” ?

Ans. As the name itself defines the whole story, the site map is the navigation map of your website. The site maps are of two types - HTML page, XML page.

The first type of site map is generally a HTML site map that contains the hierarchical description of the address of the pages mentioned in your website. This HTML pages designed for the visitors to help them in hassle free navigation through out the site.

The next type of site map is XML Site map, this type of site map is meant for providing information to google about all the web pages present in the website.

Importance of Site map

The site map is a very logical way to communicate with Search Engines.

1. It provides better visibility and easy navigation support to its visitors and search engine bots as well.
2. It informs the search engine about any changes or update made on the site.
3. It helps in cases of messy internal links like broken internal link or orphan pages that cannot be reached other way. ( But it is always better to fix those problems without relying on site maps.)
4. As Google has included Site map as one of its indexing parameter, so inclusion of site map helps to faster site indexing.
5. Site map also helps in increasing keyword density.
6. It also helps search engine overcoming  trouble in understanding CGI navigation and image maps.

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If you are opting for SEO of your website then the SEO company that you have heired, might have discussed with you while SEO consulting about the whether any broken links present there on your website or not. If not then it might have been mentioned there in the SEO Plan chart that has been offered to you or in Pre SEO Report or else where.

So you should be aware of those terms and also about what it really means when it is said to you about your website.

What is a “broken link“?

A broken link is a click able text link present in any web-page that is supposed to take its viewer to its relevant topic page or any document, image or web page, but they actually results to a invalid page or page nt found.

Causes:

There may be one of the below mentioned causes which leads to broken links
1. Links page, document, image deleted.
2. Link page or documents removed to somewhere else.
3. Link is being disliked by search engines.

Broken link is also known as dead links.

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When you decide to begin any job, you surely have gathered all the plus points and drawbacks of the job either by physical research, analysis or other means. Same is the case, when you have decided to opt for SEO of your website.

Actually Pre SEO Report is the SEO report of your website provided to you before starting of SEO on your website.
This Pre SEO Report will help you to decide which SEO Plan offered by the SEO company that you have heired should you choose.

Pre SEO Report explains you the detailed current status of your website and other related features as well.

Pre SEO report includes

o Domain Analysis – This covers all possibilities of domain for targeted popular keyword search and list of available domains for targeted keyword to incorporate in your site.
o Page Analysis – This includes
+ Popular Keyword search report & popular keyword inclusion advise pertaining to your business.
+ Popularity of your site (present status).
+ Link Popularity report.
+ Validation of HTML files in your site, which is the search engine spiders count as most vital issue to give page ranking to your site.
+ Web Hosting Monitoring report. Since reliable web hosting is essential to get listed in major Search Engines, so you must have report of Server down time.
+ Tag Reports – Title Tag, Meta Tag Keyword, Meta Tag Description, H1 & H2 Tags
o Advertisers report – Identification of top advertisers for keywords & search phrases related to your business
o Competitor Analysis Report – A detailed analysis of top 10 competitors.

is an all-in-one solution for a better insight on the SEO world. It gives you comprehensive SEO reports, including monitoring your ranking in search engines, checking your link popularity, suggesting the right popular keywords to use, and more!

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