Search Engine Optimization India

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It is the tendency of most SEO’s to avoid linking to other relevant websites, as they think by doing so they are doing nothing but voting their potential rival and they fear to loose their potential visitors on their personal websites. So they are only in a mood to acquire valuable links for their websites. Though acquiring quality links will no doubt increase your site’s status, but outbound links also help you rank well in SEO as it satisfy one of Google’s algorithm to rank your site.

What does outbound linking do for you?

While linking to relevant page of other website, a SEO expert is doing 2 things. It is the way of casting a vote to the credibility of that site and in turn doing SEO for own site by increasing the relevancy to the Search Engines.

Because if we would consider from the Google Crawler’s point of view then the scenario stands showing our own site’s benefit.

While Google Crawler” crawls to your own site and notice some quality outbound links there, then it will be much easier for search engines to understand in what relevance your website fits most and rank your website accordingly.
This is all because Google has already authenticated the site you are pointing to, so it has become easier for Google to understand more quickly what your website is all about.

BUT few care factors are there while out bounding ….

• The links should be kept relevant ( linking to irrelevant page of other sites will affect negatively)
  
• Be selective about the sites you are linking to, sites with higher PR is advisable. Linking to spam site cause your site to be considered spamming too & affect negatively to the health of your site.
  
• Using appropriate keywords while hyper linking is must and ads positive result.
  
• Build a separate page for outbound links because sometimes those cause dilution of self page rank.
• Take care that such actions will be done sparingly otherwise it will be considered as link farming or Black hat SEO
  

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Page rank is a system developed and patented by Stanford University and Larry Page (co-founder of Google) to rank search engine results. Page rank signifies the measure of importance of any website. It is the value that is assigned by Google based on the importance of the website.

Google Page rank is basically based on back links. There are several ways to increase back links to your website.

1.The best way to get back link is to join any forum related to the website topic or trade. Since the forum allows to put a signature, a link to your website in the signature helps you to obtain a back link.

2. Web directories is another good way of obtaining back link. These web directories allows to submit the site URL with brief description about the site in their related category. This help the sites to list its presence on the web.

3. Advertising on other popular sites or ezine ads can improve your PR (Page Rank) status.

4. participating in articles and blogs and inserting your site’s link will also increase your back links which helps you to influence your PR.

5. Obtaining back links from related website. This is a tough job as most of the request for such links are ignored by webmasters of quality sites.

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Directory Submission is one of the few vital steps adopted by web masters while doing SEO. Directory submission is such a vital issue for achieving ranking in Search Engine that no SEO master can ignore it.

Directory is not new to internet, in fact directory has its existence even before Search Engine came into existence. Earlier people use to search sites using these directories. These directories catalog links category wise for easy access to the web users.
Though Search Engine has gradually taken place of directory since they came into existence but directory doesn’t become extinct, even they succeed to retain their importance in today’s scenario.

Directories are the most reliable to source of acquiring back links. Since Search Engine gives priority to those sites having quantity back links, & back links from quality sites as well, so submitting your website to maximum number of directories will acquire quantity back link to your site and if you are selective about your submission to web directories having better Page ranks, then you will succeed in acquiring quality back links. In both cases these back links will influence your site’s page rank and getting noticed by search engine with priority.

The working strategy of Directory is very simple but of high importance. Once any site link gets submitted in any web directory, that link goes to pending section for manual scrutiny and approval. After scrutiny, if the submitted link is found to be unique, relevant with the category it is submitted to along with some other factors, the site gets approved.

It is due to this manual approval process, which automatically ads credibility to the submitted link. Hence Search Engines to accept them authentic and give credits to such sites according to their algorithm.

These directories are availing in Free and Paid as well. They are sub categorized into One way link submission and reciprocal submission.

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If you are a website owner, then just after reading this blog, go to your own website and check whether your site has site map present or not. If it is not there, don’t get because it is never too late then do it never . Just call your web developer company and ask them for it. Or if you have opted for SEO of your own site, then just look at the SEO Plan offered to you ” whether Site Map Creation and Optimization is present there or not”

But first of all you should know,
Q. “Why I am putting emphasis on “Site Map Creation” ?

Ans. As the name itself defines the whole story, the site map is the navigation map of your website. The site maps are of two types - HTML page, XML page.

The first type of site map is generally a HTML site map that contains the hierarchical description of the address of the pages mentioned in your website. This HTML pages designed for the visitors to help them in hassle free navigation through out the site.

The next type of site map is XML Site map, this type of site map is meant for providing information to google about all the web pages present in the website.

Importance of Site map

The site map is a very logical way to communicate with Search Engines.

1. It provides better visibility and easy navigation support to its visitors and search engine bots as well.
2. It informs the search engine about any changes or update made on the site.
3. It helps in cases of messy internal links like broken internal link or orphan pages that cannot be reached other way. ( But it is always better to fix those problems without relying on site maps.)
4. As Google has included Site map as one of its indexing parameter, so inclusion of site map helps to faster site indexing.
5. Site map also helps in increasing keyword density.
6. It also helps search engine overcoming  trouble in understanding CGI navigation and image maps.

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While you are trying to achieve the top rank of any search engine you should keep track of your link popularity, because link popularity of your website is the magic key of SEO which will take your site to the desired success point.

It is worthwhile to mention here for those who are new to SEO about “ What is Link Popularity” or for those website owners who have opted for SEO of their website and the SEO Plan provided to them contains a term Link Popularity.

Don’t miss understand the meaning of Link Popularity as a common popularity among the visitors of your website. Though it is indirectly related to such inner meaning but in SEO Link Popularity tell some other story.
Link Popularity is the sum count of quality and quantity websites linking to or by your website.
Link popularity depends upon three different types of links. They are - internal links (the links within your own website to facilitate navigation from one web page to other web page within the same site from all informative corners of your website), inbound links (link from another website page that points towards your website. It is also called an back link) and outbound links (link from your own website that points towards other websites)

The more the link popularity of your website, the more priority given to its ranking.

The inbound link or back link from quality websites contributes directly to the link popularity but though indirectly, but outbound links too contribute in enhancing link popularity because while collecting the information from these websites which your website links points to, the search engines will read links to your site in terms of their relevance to your website.

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If you are opting for SEO of your website then the SEO company that you have heired, might have discussed with you while SEO consulting about the whether any broken links present there on your website or not. If not then it might have been mentioned there in the SEO Plan chart that has been offered to you or in Pre SEO Report or else where.

So you should be aware of those terms and also about what it really means when it is said to you about your website.

What is a “broken link“?

A broken link is a click able text link present in any web-page that is supposed to take its viewer to its relevant topic page or any document, image or web page, but they actually results to a invalid page or page nt found.

Causes:

There may be one of the below mentioned causes which leads to broken links
1. Links page, document, image deleted.
2. Link page or documents removed to somewhere else.
3. Link is being disliked by search engines.

Broken link is also known as dead links.

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When you decide to begin any job, you surely have gathered all the plus points and drawbacks of the job either by physical research, analysis or other means. Same is the case, when you have decided to opt for SEO of your website.

Actually Pre SEO Report is the SEO report of your website provided to you before starting of SEO on your website.
This Pre SEO Report will help you to decide which SEO Plan offered by the SEO company that you have heired should you choose.

Pre SEO Report explains you the detailed current status of your website and other related features as well.

Pre SEO report includes

o Domain Analysis – This covers all possibilities of domain for targeted popular keyword search and list of available domains for targeted keyword to incorporate in your site.
o Page Analysis – This includes
+ Popular Keyword search report & popular keyword inclusion advise pertaining to your business.
+ Popularity of your site (present status).
+ Link Popularity report.
+ Validation of HTML files in your site, which is the search engine spiders count as most vital issue to give page ranking to your site.
+ Web Hosting Monitoring report. Since reliable web hosting is essential to get listed in major Search Engines, so you must have report of Server down time.
+ Tag Reports – Title Tag, Meta Tag Keyword, Meta Tag Description, H1 & H2 Tags
o Advertisers report – Identification of top advertisers for keywords & search phrases related to your business
o Competitor Analysis Report – A detailed analysis of top 10 competitors.

is an all-in-one solution for a better insight on the SEO world. It gives you comprehensive SEO reports, including monitoring your ranking in search engines, checking your link popularity, suggesting the right popular keywords to use, and more!

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If you are a website owner and planned for SEO of your website and you are new to this SEO, then before choosing any company for SEO of your website, you should know what should be the better package option for SEO of your site.

I mean to say that though SEO plans depends upon how much you have decided to spend for SEO, but as a general rule there is always a general SEO plan of every SEO company, which is designated by different names by different companies.
But you should know What least you should have there for you in that Starter plan ? (Though there is not any hard and fast rule of what should be there, but these are some general offers that most of the companies offers to their clients)

For example if I would like to prefer for a SEO plan, I would like to choose the SEO plan of the company in whose blog I am blogging. It is not like that I am preferring for this SEO company because I am using its blog. Legally I am free to write any company’s name in this blog. After all blog is a space for independent sharing without any pressure.

I like their SEO plan after browsing through websites of various SEO company because I found their SEO plan offering as moderate, economically affordable and with their achievement records. The plan promise neither too much, nor too less.

The most important thing to be noticed is that once any body make up their mind for SEO, they can contact the company for a quote and the company send their quotation with their detailed analysis for FREE. So, free SEO consulting This means I am not still bound nor have been paid for just getting quotations. Many companies only charge just for sending analysis.

Thats the 1st point of my preference.

2nd thing is economically affordable. Many companies charge on hourly basis, which would be too costly. But here you will get a package based monthly charges. It is cost efficient.

The packages are Starter, Basic, Advance, Expert.

But you are always free to choose the best company of your choice.

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Black hat SEO is the malpractice of fooling the search engines for getting higher ranking in any search engine by manipulating their algorithms.

When it comes to the question of higher ranking of your website in any search engine, you may have heard of many big & bold promise by many upcoming SEO companies which really sounds good.

Some of the common fake promise soothing to ear are
1. Their company will place your website at the top within a month or even more shorter span of time than
that.
2. They will produce your site at the top ranking of every search engine for each and every keyword of your
choice within that short period.

There is a long list of such fake promises increasing every day, which many website owners complains of been cheated by some new aroused SEO company. Actually today lots and lots of new SEO companies evolving every day and disappearing over night. Its really get hard to find the genuine and best among them. Though not all new emerging companies are fake, but today lots of such companies evolving daily morning are contributing to create problems & confusions for website owners rather than providing better solution and discovering best innovative ideas for SEO. Anyways thanks god that good SEO companies are still existing there in the market to serve honestly to the website owners.

First of all it is your responsibility to understand it properly that SEO is not a part time job instead it is a full time job that requires great experience, dedication and patience to get at the top of any search engine. Though top can be achieved ethically in two ways 1st one by ORGANIC way and 2nd one is by SPONSORED search. Organic way is the best way and gives you the long term returns and SPONSORED links is just a short term game need huge money to be invested and will always depend on your wallet ( may or may not produce satisfactory results).

But Black Hat SEO is a short term solution for a long term problem and have the risk of being penalized by every search engine for life time by banning the website from getting in their search result.

Now a little details about what is being done in Black Hat SEO, what should be avoided in SEO

Keyword stuffing - Keyword stuffing is also known as keyword loading or spamdexing. It is the technique used by the SEO companies adopting unethical means of SEO or Black Hat SEO. The web designers used to overload the web page by popular keywords, but the fact is that most of these keyword has no relevancy to the content of the website or what the visitors are searching for. They are doing it just with the intention of getting attention of Search Engines for most web search, so that search engines will think of that page as being relevant to web search. This is only one way of making fool to search engines and catch traffic to the sites. Search engines have one of the criteria to provide more relevancy to the web pages for any web search which has that keyword repeated more number of time.
But Search engines are being designed intelligent enough to catch such tricks and often such sites are being penalized of being banned from their search for ever.

Invisible text - Invisible text is the another trick used by Black Hat SEO users by using non relevant keywords in white color font on white back ground, so that it can’t get the catch of the visitors but the Search Engines can read such keywords and provide relevance to page for the web search, though the page is not relevant with such searches.

Doorway pages- Doorway pages is another nonsense effort of Black Hat SEO users to trick the Search Engines to get at the top of search engine search. Such pages are specially designed for tricking Search Engines. Such pages are customized for certain keywords and phrases which are only visible to search engines. Once the search engine lands that fake web pages for web search at once that page will redirect you to the original website which is not relevant to your search.

Remember you will not being excused because of someone you heired have adopted Black Hat SEO without your consent. After all you are responsible for what is done by the person you have heired.

So, be careful about heiring someone for SEO. If you are in search of cheap SEO, be sure that in very short span of time you are going to pay a huge cost for it. After all loosing something is another word for paying huge cost.

So, heir a best SEO company you know, or Click here for free suggestion.

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Continued from previous blog Domain Name & SEO

A good domain name is that which is easy to remember and should itself brief the half of the story about the website. If this would be the case, then you can expect that you have won half the battle, because people visit those sites very often whose domain names are easily memorable. It also helps your site to get it promoted among the net users (of course the site should have better contents for grabbing hold of the visitors). If the name is simple & memorable, people would visit it again & again. There are many websites which despite of their rich informational contents suffers the loss of returning visitors because of their unpopular domain names.

So, just be careful while you are taking decision about choosing your web site’s domain name. Even I would suggest you to consult any SEO company whom you know for taking suggestion about domain name.
And if you are thinking that it would cost you extra money then just click on CONTACT US & get SEO consultancy absolutely free of cost. After all you have decided to make your website to display it to the world with most of the keyword search related to your business & not to sit & watch yourself every day. Even some people think that domain names would not factor because they would publish it through off line advertising.
But why to spent lots & lots of money unnecessarily throughout the life, which you can get it with free consultancy.

Someone has truly said

The First Impression Is The Last Impression

So make your domain name simple & memorable

Tips for choosing the most memorable domain name.

* keep it short and easy to spell.
* make use of keywords or popular search terms whenever possible.
* generic terms are like gold dust if you can get them.
* the more unusual but familiar sounding a domain, the better.
* add a twist, some domain names are remembered for being different to what you would expect to find there.

There are also some other factors which I will mention in my next blog…. Just keep in touch.

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