Page rank is a system developed and patented by Stanford University and Larry Page (co-founder of Google) to rank search engine results. Page rank signifies the measure of importance of any website. It is the value that is assigned by Google based on the importance of the website.

Google Page rank is basically based on back links. There are several ways to increase back links to your website.

1.The best way to get back link is to join any forum related to the website topic or trade. Since the forum allows to put a signature, a link to your website in the signature helps you to obtain a back link.

2. Web directories is another good way of obtaining back link. These web directories allows to submit the site URL with brief description about the site in their related category. This help the sites to list its presence on the web.

3. Advertising on other popular sites or ezine ads can improve your PR (Page Rank) status.

4. participating in articles and blogs and inserting your site’s link will also increase your back links which helps you to influence your PR.

5. Obtaining back links from related website. This is a tough job as most of the request for such links are ignored by webmasters of quality sites.