Directory Submission is one of the few vital steps adopted by web masters while doing SEO. Directory submission is such a vital issue for achieving ranking in Search Engine that no SEO master can ignore it.

Directory is not new to internet, in fact directory has its existence even before Search Engine came into existence. Earlier people use to search sites using these directories. These directories catalog links category wise for easy access to the web users.
Though Search Engine has gradually taken place of directory since they came into existence but directory doesn’t become extinct, even they succeed to retain their importance in today’s scenario.

Directories are the most reliable to source of acquiring back links. Since Search Engine gives priority to those sites having quantity back links, & back links from quality sites as well, so submitting your website to maximum number of directories will acquire quantity back link to your site and if you are selective about your submission to web directories having better Page ranks, then you will succeed in acquiring quality back links. In both cases these back links will influence your site’s page rank and getting noticed by search engine with priority.

The working strategy of Directory is very simple but of high importance. Once any site link gets submitted in any web directory, that link goes to pending section for manual scrutiny and approval. After scrutiny, if the submitted link is found to be unique, relevant with the category it is submitted to along with some other factors, the site gets approved.

It is due to this manual approval process, which automatically ads credibility to the submitted link. Hence Search Engines to accept them authentic and give credits to such sites according to their algorithm.

These directories are availing in Free and Paid as well. They are sub categorized into One way link submission and reciprocal submission.