If you are opting for SEO of your website then the SEO company that you have heired, might have discussed with you while SEO consulting about the whether any broken links present there on your website or not. If not then it might have been mentioned there in the SEO Plan chart that has been offered to you or in Pre SEO Report or else where.

So you should be aware of those terms and also about what it really means when it is said to you about your website.

What is a “broken link“?

A broken link is a click able text link present in any web-page that is supposed to take its viewer to its relevant topic page or any document, image or web page, but they actually results to a invalid page or page nt found.

Causes:

There may be one of the below mentioned causes which leads to broken links
1. Links page, document, image deleted.
2. Link page or documents removed to somewhere else.
3. Link is being disliked by search engines.

Broken link is also known as dead links.